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Growth Hacking Helps You Experiment Your Way to Better CX

Growth hacking grew up among tech startups that needed a lean and fast approach to marketing that emphasized growth1: growth in the number of users, sure, but just as importantly, growth of customer engagement with an app or service, such as number of visits, time spent using the site and so on. That means growth emphasizes not just customer acquisition, but discovering how customers use a service, then making it work better to encourage those customer behaviors. 

Read the full article at: www.cmswire.com

Excellent article on how growth hacking in tech startups paved the way for a keener focus on customers as assets.

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